ABOUT US

&Short is a creative studio for leading brands and brands-to-be.

&Short is a brand studio based on the Sunshine Coast. A creative partner for lifestyle and product brand founders who want their strategy and visuals unified into a commercially-led brand world.

Every project begins with strategic thinking and ends with high-end creative direction across branding, photography, and design, built to create recognition and lasting customer loyalty.

We work with founders building something new through to established brands ready to evolve. Our approach is about creating clarity: defining your brand's unique story and articulating it through cohesive, considered creative work.

Brand culture is created, we're here to create it.

OUR ETHOS

The art of restraint.

Sometimes the most important choice in any work is what to leave out. Stripping back to what matters is where the magic happens.

How you do anything is how you do everything.

Every project gets the same level of care, whether it's a label or a full brand identity. The details aren't an afterthought, they're the point. We do our best work with clients who care as much about the details as we do.

Consistency is clarity.

We build brands where every element works together intentionally and consistently at every touchpoint. Consistency builds recognition which, in turn, creates leading brands.

Different is memorable.

The brands people remember aren't the ones that played it safest. You don't need to be controversial, but you should be clear in what you stand for, and what you don't. Memorable brands pick a lane on purpose, and let some people walk away. 

OUR CAPABILTIES

Every project is guided by creative direction and a strategic, commercially-led viewpoint.

Branding

  • Brand Strategy

  • Brand Identity

  • Typography

  • Colour systems

  • Tone of Voice

  • Rebranding

  • Creative Direction

  • Brand Style Guide

Photography

  • Lifestyle Photography

  • Product Photography

  • Art Direction

  • Production: Talent, location & prop sourcing

  • Content Strategy

  • Social Media Strategy

Design

  • Graphic Design

  • Packaging Design

  • Website Design

  • Marketing Collateral

  • EDMs & Email Flows

  • POS & Swingtags

  • Signage & Wayfinding

  • Stationery

Black and white portrait of a smiling woman with long wavy hair, wearing a light-colored shirt, arms crossed, against a dark background. 
CREATIVE DIRECTOR, ERIN SHORT

I'm Erin Short, a creative director with over sixteen years of experience across branding and strategic creative direction.

I studied Graphic Design & Visual Communications (BA Hons) at the University of Leeds, with an emphasis on brand and marketing theory.

My career began in London, working in-house for a fashion retailer creating window displays, seasonal campaigns, press collateral and look books for stores across the UK.

In 2013 I moved to Australia, spending three years in Melbourne before settling on the Sunshine Coast. Since then I've held senior creative roles within retailers and agencies, working across fashion, lifestyle, beauty, hospitality and travel.

I'm happily obsessed with how brands connect with consumers to build loyalty and, in turn, create leading brands. &Short is the result of fifteen years of craft, curiosity and a belief that great creative work changes the way people see a business.

ERIN'S EXPERIENCE
Black text on white background reads "COTTON ON" with a colon between the words.
Outline of the word 'Impossible' in a bold, stylized font.
The Myer logo with the brand name in bold black letters and a thin horizontal line underneath.
Partial view of black text spelling 'OFFICE' on a white background.
Stylized text reading 'JUNK' with smaller text 'Asian Fusion' to the right.
Oztrail logo with stylized arrow and text.
A group of people gathered around a man presenting some papers or documents in a meeting room with whiteboard and shelves.
Logo of Novotel Hotels & Resorts with black background and white text
Black background with the white logo and text of Topshop.
Line drawing of factory with the word 'Factorie' underneath.
Black and white illustration of a stylized gecko climbing a book titled '1st Book of Geckos' by author Dr. Sam Wegener.
The word 'SOFIEL' written in stylized black outlined letters with a geometric logo below it.
Logo with the text 'wintergarden' and a stylized flower design made of geometric shapes.
Black and white logo for Selfridges & Co with bold, uppercase text. 
FREE INTRO CALL

Let’s start a conversation

Book a free 15-minute call to talk through your project, ask questions and find out if we're a good fit. Come as you are; no brief required, just a rough idea of what you're working on and where you want to take your brand.

BOOK AN INTRO CALL