meraki [ma-rah-kee] (verb): to do something with soul, creativity, or love; to put something of yourself into whatever you are doing.
Meraki Thread Co. is a boutique at The Wharf Mooloolaba with a curated collection of Australian fashion labels and homewares, a store built on exactly the feeling its name describes.
Moving into a new and larger space was the ideal moment for a brand refresh that aligned with where Meraki was heading. The direction is warm and coastal, with a refined aesthetic that feels considered without losing the soul at the heart of the Meraki experience.
We retained the palm tree motif while evolving the typography to better reflect the direction of the brand. The refresh was rolled out across signage, packaging, shopping bags, mailers and stationery, ensuring a consistent new visual identity.
BRANDING | PACKAGING | SIGNAGE
KIND WORDS“I had the pleasure of working with Erin on a few projects across both of my businesses, and her work always exceeded my expectations. Her skills and talent as a graphic designer, photographer and marketing expert are truly exceptional.
One of the standout qualities of Erin is her creativity. She consistently brought fresh and innovative ideas to the table, demonstrating a keen eye for design and a deep understanding of our brand and direction. I would not hesitate to work with her again in the future.”
Jess Bos, Owner - Meraki Thread Co.